Hengshui Lake, Hebei province. [Photo/hebei.com.cn]
“Hengshui Lake” brand, the only tourism brand in Hebei province, has obtained a brand value of 225 million yuan ($32.64 million) following assessment by China Quality Certificate Center.
It was announced at the press conference for the 2016 regional brand valuation results held by the Chinese authorities in Beijing on March 21.
Hengshui Lake is a 4A-level scenic spot in Hengshui, Hebei province. The place is the only area in the North China Plain that hosts a compete wetland system integrating swamps, water areas, tidal flats and forests. Due to the lake’s excellent wetland ecosystem, it is an ideal habitat for wildlife. It has 383 types of plants and over 310 types of birds, including seven with top national-level protected status and 46 others that also hold protected status, including swans.
In January 2016, Hengshui Lake scenic spot was awarded the title of “National Ecological Tourism Demonstration Zone” by China National Tourism Administration and the Ministry of Environmental Protection.